The Consumer Electronics, Information and Communications Fair (CeBIT 2015) will be held in Hannover, Germany from March 16 to 20。As one of the world's largest and most influential ICT top international events, CeBIT 2015 will focus on the theme of "digital economy", focusing on hot ICT technology fields such as big data, cloud applications, mobile solutions, social commerce, IT security and the Internet of Things。As a partner country of CeBIT in 2015, China has become an important force affecting the global ICT industry, further enhancing the enthusiasm of Chinese companies to participate in CeBIT。At this exhibition, Chinese enterprises will promote ICT cooperation with an open attitude and fully demonstrate their market influence and technical charm in innovation, integration and cooperation。
China's ICT industry plays an important role in the world
According to statistics, nearly 600 Chinese enterprises will participate in the exhibition, with an exhibition area of 13,000 square meters, and China will be the largest overseas exhibition group of CeBIT。Diao Shijing, director of the Electronic Information Department of the Ministry of Industry and Information Technology, told the reporter of China Electronics News that China as a partner country of CeBIT 2015 further enhanced the enthusiasm of Chinese enterprises to participate in CeBIT。With the help of this international event, we can establish the position of China's electronic information industry in the global industry, and shape the international image of innovation, integration and cooperation。
Diao Shijing pointed out that China's electronic information industry has become an important force affecting the operation of the global industry, and China's huge market has also become a wind vane affecting the global ICT industry。
"China is a CeBIT partner country for the first time, and coincidentally, the industry keynote speaker at the opening ceremony of this exhibition is China's Jack Ma。Gong Xiaofeng, executive vice president and secretary-general of the electronic information Industry branch of the China Council for the Promotion of International Trade, told the reporter of China Electronics News。As is customary, the industry keynote speakers for the opening ceremony of CeBIT are voted by CeBIT's global Advisory board and are not necessarily linked to partner countries。Therefore, China's appointment as CeBIT's partner country and Ma's selection as the industry's keynote speaker can only be a coincidence。
"Although it is a coincidence, there is a certain inevitability。Dr. Gong Xiaofeng believes that China is the world's largest information consumption market, only in 2014, China's total income of information consumption reached 2.8 trillion yuan, a year-on-year increase of 25%, becoming an important new growth point for the economy。The reason why Ma Yun can be elected as the keynote speaker of the industry has a lot to do with Alibaba's success in the field of e-commerce。
In 2014, the overall sales scale of China's electronic information industry reached 14 trillion yuan, of which the main business income of electronic information manufacturing industry was 10.3 trillion yuan, software and information technology services to achieve software business revenue 3.7 trillion yuan, the number of electronic information industry enterprises above designated size in China is more than 50,000, including electronic information manufacturing enterprises 1.870,000, software and information technology service enterprises 3.80,000, the industrial scale ranks first in the world。
Innovation convergence drives the global ICT industry
Chinese companies have participated in CeBIT for more than 10 years。In recent years, the German government has paid more attention to CeBIT, striving to shape this exhibition into the largest platform for global IT technology communication and exchange, and the mainstream domestic information technology enterprises have also paid more and more attention to CeBIT exhibition。
According to Gong Xiaofeng，The Chinese side has set up a central exhibition area with an area of 2576 square meters，Exhibition theme is "Innovation, Integration, Cooperation"，22 enterprises and parks participated in the exhibition，Including Huawei, ZTE, CEC, CETC, TCL, Datang Telecom and other well-known Chinese ICT enterprises。Exhibitors will display their latest technology products closely related to the theme, and the central exhibition area will present the most innovative information technologies and solutions by displaying products and services such as next-generation communication technologies, smart cities, cloud computing, and big data。
Diao Shijing told the reporter of China Electronics News that the Chinese company group will organize the exhibition around the three themes of "innovation, integration and cooperation", and the central exhibition area will present the most innovative information technology and solutions by displaying products and services such as new generation communication technology, smart city, cloud computing and big data。For example, Huawei will build an experience space in the central exhibition area to showcase its advanced field communication system, which can move distant scenes to the exhibition site through a high-traffic, high-bandwidth, low-delay communication system, giving people the feeling of being in the scene。
Datang Telecom Group has launched a new communication technology family - LTE-V (V stands for vehicle) based on its own TD-LTE technology to meet the needs of vehicle networking.。LTE-V can realize vehicle-to-shop communication and vehicle-to-road communication。
In terms of the "convergence" theme, Chinese companies will showcase the application of information technology in medical, automotive, electric power, rail transit, industrial manufacturing, family life, etc., focusing on the latest progress of China's industrial Internet。For example, Neusoft will showcase its technologies and solutions in the areas of health service systems and car safety driving。
Huawei, the largest IT company in China, began to position the exhibition as an international exhibition in 2011。From 2012 to 2014, the exhibition was held at a large booth of more than 1,000 square meters。
"Huawei's participation is also enhancing the gold content of CeBIT, and we are able to bring more than 1,000 industry veterans and buyers from around the world.。He Dabing, president of Huawei Enterprise BG MKT and solution Sales Department, told China Electronics News，"And this year，Huawei moved into Hall 2, where IT companies are concentrated，It is in the same hall as IBM and SAP，The booth area was expanded to 1500 square meters，Including Huawei star products, agile networks, enterprise ICT services, smart cities, industrial interconnection and other products and solutions will be displayed。”
In addition, from the situation of CeBIT's partner countries over the years, the joint cooperation of Chinese and German government departments to host the summit is an important regulatory action。
Chen Wei, director of the Software Services Department of the Ministry of Industry and Information Technology, told the reporter of China Electronics News that the Sino-German ICT Summit chose the theme of "software defines the world", which fully shows that both countries recognize the important position of the software industry in the development of the ICT industry。
When Chen Wei explained why he chose the theme of "software defines the world", he told China Electronics News that from a global perspective, the software industry is not only the fastest growing sector in the entire ICT industry, but also the most active sector of innovation, and its position is becoming more and more prominent。Driven by new technologies and models such as cloud computing, the Internet of Things, mobile Internet and big data, the software industry is constantly evolving, innovating and subverting itself。
Promote ICT cooperation with openness
中国担任CeBIT 2015合作伙伴国是落实《hga皇冠注册首页入口》的一项重要内容，是2014年3月国家主席习近平出访德国时，德国总理默克尔提议并通过随后两国高层互访进一步明确下来的。In the Program of Action for China-Germany Cooperation jointly issued by the two countries, the two countries propose to take China as the partner country of CeBIT in 2015 as an opportunity to further deepen bilateral cooperation in the fields of mobile Internet, Internet of Things, cloud computing and big data on the basis of fair and open trade and product competition。
Chen Wei told the reporter of China Electronics News that the high-level leaders of the two countries promoted the hosting of such a large-scale event to promote the cooperation of the ICT industry of the two countries, which has a high standard and an unprecedented degree of attention。It is believed that with such high attention and high-level promotion, practical cooperation between the two domestic industries will be promoted in a wider scope, in more forms and at a deeper level。
In fact, the central exhibition area of CeBIT also shows that China promotes external cooperation in information technology with an open attitude to achieve mutual benefit and win-win results。In addition to displaying the two Sino-German cooperation parks of Shenyang German high-end Equipment and Jieyang German Metal Eco-City, Huawei and other companies will also showcase the cooperation results between Chinese and European enterprises。
The reason why China is a CeBIT partner country is very important because the industries of the two countries are highly complementary。As we all know, Germany is an industrial power, especially the equipment manufacturing industry occupies an important position in the world。In 2013, Germany proposed "Industry 4.0 "strategy, hoping to use information technology to promote the upgrading of traditional German industries。In essence, this is the same as China's deep integration of the two。Diao Shijing also said that China's two chemical integration strategy and German industry 4.0 strategy in the core concept, the main content and specific practices and many other aspects of the same, which is also an important foothold for the two countries to open future industrial cooperation。
Chen Wei also believes that this CeBIT exhibition, China will participate in the exhibition as a partner country, a large number of exhibition areas and conference content are highly related to the software industry, which is a once-in-a-lifetime opportunity to promote the internationalization process of Chinese software enterprises and international cooperation。
The high degree of compatibility between the national strategies of China and Germany has become a solid foundation for exchanges and cooperation between enterprises and institutions of the two countries。"Huawei in Germany, relative to other Chinese companies in the European market has taken root。Last year we had over $1 billion in revenue in Germany, and we have a lot of research in Germany, including 5G and Industry 4.0 aspects of research have deep innovation cooperation with German enterprises。He Dabing said, "One of Huawei's exhibition focuses on Industry 4 this year..0, we are now doing joint innovation with the Fraunhofer Association, which is the German Industry 4.0 Initiator and facilitator。”
According to reports, in addition to setting up a central exhibition area, the Sino-German ICT Summit is also an important part of the CeBIT partner country activities。At that time, Chinese and German government departments, well-known IT enterprises and industry institutions will jointly discuss the current situation, trends and cooperation prospects of China-Germany information technology development through keynote speeches and dialogues。